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  • Writer's pictureMarcus D. Taylor, MBA

Reflecting on Implementation Theories: Anticipating Success with TAM, UTAUT, and AI Innovations in Education

Updated: Jun 24

Reflecting on the preparation for my Implementation Theory Presentation, I feel a sense of anticipation and confidence. The presentation focuses on the Technology Acceptance Model (TAM) (Davis, 1989) and the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003). I believe it will effectively convey the critical aspects of these theories to my classmates. Preparing for this presentation has been challenging and enlightening, providing me with deeper insights into these models and their applications in educational settings.


Expectations for the Presentation

I expect my presentation to be well-received, with active engagement and positive feedback from my classmates. By beginning with an engaging introduction, I aim to set the stage by explaining the importance of understanding technology acceptance in education. I have chosen to use a whiteboard presentation rather than a traditional PowerPoint to foster a more interactive and dynamic learning environment. This approach allows for real-time illustration of concepts and encourages spontaneous questions and discussions, making the session more engaging and adaptable to the audience's needs.


One of the highlights of my presentation will be the discussion on AI voice cloning, a technology I have worked with at the University of North Texas Health Science Center (UNT HSC). I aim to demonstrate these theories' relevance and practicality by showcasing a real-world application. This example should resonate well with my classmates, making the abstract concepts more tangible and relatable. See the presentation below.



Learnings from the Readings

The readings that informed my presentation provided a comprehensive understanding of TAM and UTAUT, their development, and their implications. From Fred Davis's foundational work on TAM to Viswanath Venkatesh's synthesis of various models into UTAUT, the literature underscored the importance of perceived usefulness and ease of use in technology adoption.


One key takeaway was the multifaceted nature of technology acceptance. While TAM focuses on individual perceptions (Davis, 1989), UTAUT expands this by considering social influence and facilitating conditions (Venkatesh et al., 2016). This broader perspective highlighted the complex interplay of factors that affect technology adoption, reinforcing the need for a holistic approach when implementing new technologies in educational environments.


Another significant insight was the role of user feedback in successful implementation. The readings emphasized the necessity of understanding user perceptions and addressing their concerns, a theme I plan to echo in my presentation. This approach fosters acceptance and enhances the overall effectiveness of the technology being implemented.


Conveying Information to Classmates

I aim to ensure that my presentation is informative, practical, and engaging. To achieve this, I have structured the presentation to build from basic concepts to more complex ideas, ensuring that everyone can follow along regardless of their prior knowledge. I will use a mix of theoretical explanations, case studies, and interactive discussions to cater to different learning styles.


To convey the essential information effectively, I will focus on three main areas: the key constructs of TAM and UTAUT, their real-world applications, and the practical steps for leveraging these models in technology implementation. By breaking down the theories into digestible parts and linking them to real-world examples, I aim to help my classmates understand the importance and applicability of these models.


Why a Whiteboard Presentation?

Choosing a whiteboard presentation over a traditional PowerPoint was a deliberate decision to enhance interaction and engagement. The whiteboard allows for dynamic explanations and on-the-fly illustrations, making it easier to adapt the presentation based on the audience's feedback and questions. This method encourages active participation and fosters a collaborative learning environment where ideas can be shared and discussed more freely.


The feedback I expect from my classmates will likely indicate that they find the presentation clear, engaging, and informative. Many will likely appreciate the practical examples and feel that the interactive elements help reinforce their understanding. This approach should reassure me that the presentation successfully conveys the necessary information and provides my peers with valuable insights they can apply in their work.


Conclusion

In preparing for the Implementation Theory Presentation, I have gained a deeper appreciation for the intricacies of technology adoption theories. The process has reinforced the importance of understanding user perceptions and the broader context in which technology is implemented. Through the readings and preparation process, I have enhanced my knowledge and found effective ways to communicate these concepts to others.


I anticipate that my presentation will successfully convey the essential information. By focusing on clarity, engagement, and practical relevance, I aim to make the complex theories of TAM and UTAUT accessible and applicable, ultimately contributing to a richer learning experience for everyone involved.

 

References:

  1. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008

  2. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540

  3. Venkatesh, V., Thong, J. Y. L., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the Association for Information Systems, 17(5), 328-376. https://doi.org/10.17705/1jais.00428


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